SUB!

Boycott fatigue can plague consumers when proper alternatives aren’t promoted. Moreover, people may feel less inclined to participate in boycotting if they aren’t properly informed of better alternatives prior to taking action.


SUB! is a mobile app designed to empower consumers with accessible, rewarding alternatives to unethical brands. The app gamifies ethical consumerism, allowing users to earn points by discovering, using, and sharing vetted local and online substitutes for boycotted companies.








TYPEUX/UI Design
Visual Identity

PROGRAMSFigma
Adobe Illustrator
Adobe Photoshop













WORK

REEL

INFO