PLAYTEX SPORT REDESIGN
This project re-imagines Playtex Sport tampons with a gender-inclusive approach to both packaging and marketing. To communicate information through the packaging’s visual language, an iconography system of four icons was developed. Each symbol was inspired by the concept of weight and pressure to represent different absorbency levels across various product types.
TYPEBrand Identity
Packaging Design
Print
PROGRAMSFigma
Adobe Illustrator
Adobe Photoshop